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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#133: No One Tells You This About Building a Business | Paul Claessen
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What if the person who changed your business was the one who refused to let you stay comfortable?
I met Paul in November 2021. I was not in a great place. He saw something in me I could not see in myself, and he has shown up every day since.
Running a business is genuinely difficult. But that life you imagined when you backed yourself, the freedom, the fulfillment, living and working on your own terms, it is possible.
This episode is for every business owner who has quietly wondered if they are cut out for this. You are. And you do not have to do it alone.
In This Episode
(16:49) The real process behind seeing potential in people before they see it themselves
(24:59) The biggest lie the business world keeps selling and what actually works
(31:51) How he grew a business to over 100 contractors in nine months
(40:33) What Paul does when it all feels like too much
(44:55) What gives him self worth when everything else is stripped away
(54:06) Why he seeks suffering over happiness and what stoicism means in practice
(1:04:44) The one thing he wants every business owner to take from this conversation
Connect: paulclaessen.com.au | LinkedIn Business Page | Personal LinkedIn Page
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Questions? info@therealbizlifechronicles.com
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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