The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#132 Darren Keegan: Why Most Leaders Make the Wrong Decisions
What if the decisions you trust most are shaped long before logic ever enters the room?
I sat down with Dr Darren Keegan, a strategist, decision scientist and AI-native consultant whose work lives at the intersection of intuition, judgement and human behaviour. Darren has spent years designing immersive business simulations for global organisations, helping leaders see how decisions actually unfold, not how we like to imagine they do.
This conversation challenged many of the assumptions we make about rational leadership. We explored why intuition is always present, why data can quietly mislead us, and how bias, experience and emotion shape judgement long before a decision is executed.
If you’ve ever ignored a gut feeling, over-relied on data, or wondered why “logical” decisions don’t always deliver logical outcomes, this episode is for you.
Mentioned In This Episode
(12:22) Why intuition is unavoidable in decision-making
(14:59) How lived experience shapes judgement before logic kicks in
(20:15) When intuition becomes invalid and leads us astray
(24:01) Thinking fast vs thinking slow and why we default to shortcuts
(27:34) What leadership education gets wrong about silos and systems
(37:36) Using AI as a reflective thinking partner
(40:37) The difference between judgement and decision
(46:20) What simulations reveal about power and organisational culture
(50:17) Confirmation bias and how leaders misuse data
(1:04:53) The pre-mortem tool for making better decisions
About Darren Keegan
Darren Keegan is a decision scientist and strategic consultant whose work explores how humans and machines shape judgement. He has designed business simulations and executive education experiences for global organisations and now works at the forefront of AI-native consulting, helping leaders navigate complexity with greater awareness and clarity.
Connect with Darren: Website | LinkedIn
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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