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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#130 Laura McRae: Finding Your Voice When You Don’t Feel Ready
What if finding your voice isn’t about confidence at all, but about starting before you feel ready?
In this episode, I sit down with Laura McRae, founder of Podcast Support Services and host of Podcasting for Business Owners.
Laura is thoughtful, grounded, and refreshingly honest about what it really takes to show up when you’re naturally introverted, behind the scenes, and unsure you belong in the spotlight. Podcasting became her bridge. Not a stage for performance, but a place to practise being heard.
We talk about finding your voice before confidence shows up, why podcasting is one of the most accessible platforms for business owners, and how imperfect action often creates the clarity we’re waiting for.
If you’ve been sitting on an idea, a message, or a podcast you keep postponing, this conversation is where you get started.
In This Episode:
(06:05) Finding your voice as an introvert
(08:01) Why audio is the safest place to start if visibility feels daunting
(10:09) Podcasting as the backbone of your content strategy
(11:05) Why most podcasts stop after 10 episodes
(14:58) Perfectionism, scripting, and speaking off the cuff
(18:30) The unexpected power of podcast connections
(25:24) Defining your audience, goals, and podcast mission
(37:44) Why even confident speakers feel nervous starting a podcast
(44:55) The simplest way to finally get started
About Laura McRae
Laura McRae is a podcast consultant and manager who helps business owners launch and grow podcasts that support real business goals without the tech stress. Through Podcast Support Services, she combines marketing expertise with practical podcasting support to help clients stay consistent, confident, and heard.
Connect with Laura:
Website: podcastsupportservices.com.au
Instagram: @podcast.support.services
LinkedIn: Laura McRae
My Dad Wrote a Porno: https://open.spotify.com/episode/1pTV7WTxWRQI5bVeMsWzQf?si=27da01b550f1495e
Laura Mcrae’s Newsletter: https://podcastsupportservices.com.au/thelonggame/
☕Official Sponsor — https://cuppacartel.com/
🎁 FREE Brand Discovery: https://designstudioperth.com.au/brand-discovery
About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
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