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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#125 Why Your Dental Ritual Is Wrong & What Actually Works with Dr Nerma Tulic
What if the way you’ve been looking after your teeth is the very thing holding your smile back?
I sat down with Dr Nerma Tulic, one of Perth’s most trusted cosmetic dentists and the founder of Beam Theory, to unpack the habits, misconceptions and quick-fix trends that keep so many people stuck. What she shared made me rethink my entire dental routine.
Nerma has spent more than a decade transforming smiles and restoring confidence. Warm, composed and deeply committed to patient care, she’s the kind of dentist who remembers you’re a human being first. And when patients kept asking how she kept her own teeth so white, she created a science-led solution instead of offering shortcuts, Beam Theory was born from that intention.
In this episode, we explore enamel health, whitening myths, the emotional side of dentistry and why preventative care should always come before aesthetics. These are the conversations that rarely happen in the chair, but matter more than we think.
If you’re building confidence, refining your routines or simply want a healthier, brighter smile, this one’s for you.
🕜Mentioned In This Episode:
05:40 - The truth about fast-fix whitening
08:05 - The science behind Beam Theory
12:20 - Enamel health vs cosmetic whiteness
17:14 - Daily rituals that genuinely protect your teeth
20:49 - Balancing motherhood, dentistry and building a brand
27:30 - Botox, bruxism and functional dentistry
👩⚕️About Dr Nerma Tulic:
Dr Nerma Tulic is a cosmetic dentist at Wellington Village Dental, known for her warm, people-first approach and her precision in smile transformation. She is the founder of Beam Theory, a next-generation teeth-whitening system designed to strengthen enamel first and whiten second.
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☕Official Sponsor: www.cuppacartel.com
🎁Season 2 Gift: https://designstudioperth.com.au/brand-discovery
About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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