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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#124 From Porsche to $30: With Alpesh Shah
What happens when life strips you back to nothing and asks who you really are beneath the titles, the roles, the expectations?
Most people break. Alpesh did not. He rebuilt time after time.
Alpesh Shah has lived a life that does not fit neatly into a bio. Law. Dentistry. Entrepreneurship. Leadership. Loss. Reinvention. He has navigated business collapse, divorce, financial rock bottom, and the slow, confronting work of redefining who he is without the armour.
In this conversation, Alpesh opens up about the moments that cracked him open, the ones that rebuilt him, and the people who showed up when he had 30 dollars to his name. It is raw, unfiltered, and feels like a deep, meaningful conversation.
What Alpesh shared about worth, and the moment he realised he had spent years living in default rather than with intention, was hard-hitting.
If you are rebuilding, redefining, or simply seeking clarity in the chaos, start here.
In This Episode
(08:21) Letting go of control and allowing things to unfold
(13:19) The identity shift from “doing” to “becoming”
(16:34) Defining your why and why it takes decades for some of us
(20:35) Chasing money vs chasing meaning
(26:46) Snapping back to yourself and redefining your circle
(29:45) Health, wealth, happiness, the simple formula
(37:09) Self-doubt, worth, and unlearning the stories that keep you stuck
(45:30) Living unshackled and unapologetically as yourself
(59:22) Masculine and feminine energy in leadership and relationships
(1:12:59) How Alpesh helps business owners shift from self-employed to business owner
About Alpesh Shah
Alpesh Shah is a Project Consultant, Operations Lead, and the founder of ALPiQ. With a background spanning law, dentistry, healthcare, operations, and business transformation, he brings a uniquely human-centred, emotionally intelligent approach to business performance and leadership.
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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