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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#121 From 0 to 55K: Elena Istomina’s Guide to Growing Online
What does it take to start again when everything familiar disappears overnight?
And how do you rebuild your identity, your confidence, and your voice, while learning to speak a new language and build a brand from scratch?
I sat down with Elena Istomina, marketer, creator, Miss Universe Australia WA finalist, meditation devotee, and the woman behind a 55K-strong online community, to unpack the courage, clarity, and mindset behind her reinvention.
Elena escaped the war in Ukraine, arrived in Australia with two suitcases and a dream, and rebuilt her life piece by piece.
Her journey is about mindfulness, identity, presence, and soul that fuels unforgettable marketing.
Her story about losing everything, finding a way through fear, and learning to speak again (in more ways than one) reminded me how often we underestimate our own resilience.
If you're rebuilding, showing up online or trying to find your voice,listen to this.
In This Episode:
(05:51) Starting again with nothing and finding work
(07:58) Letting go of old identities
(11:34) The day the war began
(17:13) Fear, bravery and choosing action
(20:43) 100 hours of silent meditation
(29:15) Ego, presence and living awake
(35:23) Miss Universe WA, and the friendships lost
(43:45) Growing an online audience with soul
(53:52) The truth about visibility and confidence
About Elena Istomina
Elena is a marketer, creator and mindset-led entrepreneur with a global background across branding, content, meditation and women’s mentorship. She is the founder of SheSellsDigitals in Perth and Ludi in Ukraine.
Connect: Instagram | LinkedIn | Website
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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