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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#114 How Tristan Scifo is Putting Spirit Back in Business
What happens when a man decides to lead with control and conscious sensitivity?
Tristan Scifo is a financial adviser, life coach, and the founder of Purpose Advisory. But beyond the numbers and strategy, he’s a husband and father learning what it truly means to show up with strength, softness, and self-awareness.
Tristan and I dive into the depths of the past to better understand the creation of toxic masculinity, what healthy masculine leadership looks like, the role of emotional awareness in business, and how faith and intuition can coexist alongside structure and systems.
He shares the raw truth about marriage, fatherhood, and rediscovering purpose when life feels heavy, as well as what it takes to lead with presence rather than pressure.
This conversation is not business as usual. It’s business with spirit, purpose and a sense of understanding. Listen to what leadership looks like when it’s done with love.
In This Episode:
(05:00) When family challenges become the greatest teacher
(14:00) The shift that changed everything in his marriage
(17:45) How ChatGPT became an unexpected coach
(21:00) The “magic” of masculine leadership done well
(31:00) Why business is the best training ground for emotional awareness
(47:00) The spiritual path of entrepreneurship
(50:00) Intuition vs structure
About Tristan Scifo
Tristan is the founder of Purpose Advisory, where he guides purpose-driven entrepreneurs, families, and leaders toward financial and personal alignment. Known for his depth, empathy, and clarity, Tristan helps people rediscover their purpose through strategy, self-awareness, and conscious leadership.
Connect: purposeadvisory.com.au | LinkedIn
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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