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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#109 Why Sean Smith Won’t Build a WordPress Website for $100M
What does it take to walk away from a profitable business, move interstate with no plan, no network, and a baby on the way, and still build something bigger?
Sean Smith has lived that story. Twice. From high school dropout to founder of Go To Apps, a digital agency serving clients nationwide, his journey spans mining, construction, sales, fitness, and tech. Every pivot was driven not by money, but by curiosity, growth, and happiness.
In this episode we unpack Sean’s guiding principles that so many business owners could benefit from. Better Every Day, Enough Cake (celebrating others doesn’t take from you), and Open Arena (leadership that makes space for honesty). We discuss risk, happiness, and why winning is no longer about beating others, but about becoming better than we were yesterday.
In This Episode:
(06:33) From construction to software
(14:11) Why there’s always “enough cake”
(21:16) Happiness redefined: better every day
(39:02) Belonging & boundaries in leadership
(53:45) What Gen Z gets right about work
Connect with Sean: gotoapps.com.au | LinkedIn
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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