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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#108 Jimmy Mcgregor & Sam Chami: How This Business Duo Turns Waste into Profits
What does it take to build a business in one of the toughest industries while holding onto trust, integrity, and a sense of humour?
Jimmy McGregor and Sam Chami came together at Westref Enviro with a vision to do things differently. One grew up collecting rubbish at five years old. The other once thought he had left the waste industry behind for good. Together they created a partnership grounded in fairness, honesty, and respect, the kind of foundation that makes the hard days possible and the big wins even more meaningful.
In this episode, we explore what makes a partnership work. From navigating difficult conversations to protecting mental health, from family support to business strategy, Jimmy and Sam open up about what it takes to grow something bigger than yourself without losing who you are.
If you have ever wondered how to choose the right business or how to strengthen the one you already have, this conversation will provide you with a valuable perspective worth hearing.
About Jimmy & Sam:
Jimmy McGregor is the founder and Managing Director of Westref Enviro. With a background in the laboratory and chemical manufacturing industries, he saw the urgent need for ethical, transparent, and sustainable solutions to hazardous waste. Known for his calm leadership and relentless curiosity, Jimmy is passionate about building culture as much as business.
Sam Chami is the Co-Founder and General Manager of Westref Enviro. With over 18 years of experience in the environmental and industrial sectors, he brings deep expertise in waste management, site remediation, and emergency response. Sam is recognised for his hands-on leadership style, focus on safety, and commitment to building teams that thrive.
Connect: westrefenviro.com | Jimmy on LinkedIn | Sam on LinkedIn
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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