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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#107 Forget Uber, Fly Instead with Korum Ellis
What if the future of flying looked more like booking an Uber than boarding a plane?
Korum Ellis believes we’re standing at the edge of an aviation revolution, one that replaces noise, leaded fuel, and sardine-tin flights with clean, quiet, and accessible electric aircraft.
Korum didn’t set out to be a pioneer in aviation. After decades in retail and service, he sold his business and could have coasted. Instead, he risked everything, his time, energy, and capital, to launch FlyOnE, Australia’s first electric aviation company. Today, he’s leading an industry that barely exists yet, building the supply chains, fleets, and training programs that could change how the world moves.
In this conversation, we go far beyond planes. We talk about risk, resilience, self-doubt, and the kind of leadership it takes to pursue something most people call impossible.
If you’ve ever wondered what it takes to bet on the future and hold steady when no one else can see it, this episode is for you.
In This Episode:
(07:20) The rise of the “low altitude economy”
(17:43) Why pilot training in Western Australia could shape global aviation
(27:45) The naive courage every entrepreneur needs to start something hard
(34:41) The hidden battles of innovation no one claps for
(38:59) Why loving the process matters more than chasing the IPO dream
(53:16) The grounding force of family and finding purpose beyond business
About Korum Ellis
Korum is the founder of FlyOnE, pioneering sustainable electric aviation in Australia. He’s also the host of the podcast Just Wing It, where business and life are discussed thousands of feet in the air.
Connect: flyone.com.au | LinkedIn
Mentioned in This Episode: Just Wing It podcast — recorded mid-air
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Podcast Sponsor: Cuppa Cartel
About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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