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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#104 Exclusive Episode: Leadership, Labels & Dollar Bills
What’s the hardest truth about managing people? Do gender labels help or hinder in business? And how do our beliefs about money shape the way we live and lead?
In this exclusive episode of The Real Biz Life Chronicles, I sat down with three bold voices who know the trenches of business all too well. Paul Claessen, Sophie Stott, and Marcus Procopio. Together, we went deep into the conversations that don’t make the highlight reels, but define what it means to build and sustain a business.
Paul has built and turned around companies under pressure, Sophie has reshaped her family business into a seven-figure distribution engine, and Marcus brings over 20 years of legal and advisory expertise to high-stakes business decisions. Each of them spoke with honesty, humour, and hard-won wisdom about the realities we often avoid.
We explored leadership without losing yourself, the tension between merit and identity, and the personal relationships we all have with money. Some answers were raw, some uncomfortable, but every insight was real.
In This Episode:
(06:30) The fine line between leadership and management
(13:30) Why business owners lose themselves in the noise
(26:20) Staying true to your ambitions without burning out
(51:40) Gender in business, labels, quotas, and the reality behind them
(1:19:20) Money as scorecard, belief system, or proxy for time
(1:42:20) Rapid-fire on power, sacrifice, and stillness
About the Panel
- Paul Claessen — Founder of Paul Claessen Consulting, coach, strategist, and truth-teller for ambitious business owners.
- Sophie Stott — Managing Director of Quickmail, reshaping legacy into innovation.
- Marcus Procopio — Founder of Procopio Legal, trusted advisor in business and law.
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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