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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#092 Michael Kerr on Exit Planning
What does it mean to truly exit your business? And what happens when you do?
Michael Kerr doesn’t just talk about exit planning. He walks with owners through one of the most emotional transitions of their lives. After 23 years at Kerr Capital, Michael has mentored over 700 business owners and built one of the most trusted advisory firms for small business exits in Australia.
But this episode is about far more than transactions. We talked burnout, regret, trust, and what the business owner journey actually looks like behind the scenes, beneath the confidence, and beyond the hype.
I loved how Michael speaks to the very human side of selling a business, especially when it's so wrapped up in your identity. He shares why many owners regret selling, what a truly ‘good exit’ means, and why it’s so critical to start asking better questions. Questions like, “what do I really want next?”
Whether you’re thinking about your next chapter or just feeling the weight of it all, this one’s for you.
In This Episode:
- (3:30) What Kerr Capital really does and what Michael has learned after 23 years
- (9:43) The tension between staying the course and trying something new
- (12:05) The role of community in supporting local business legacies
About Michael Kerr
Michael is the founder of Kerr Capital and host of the Owner2Owner podcast. Known for his deep empathy and clear advice, he’s helped hundreds of business owners exit with purpose and peace of mind.
Connect: kerrcapital.com.au | Michael Kerr on LinkedIn
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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