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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#090 Redefining Recruitment with Chaleen Botha
What if your strength in business isn’t your CV, but your courage to start again?
In this episode, I chat with Chaleen Botha, founder of Chaleen Botha Recruitment. From restarting her career after migrating from South Africa to China, and finally to Australia, Chaleen shares how she’s turned personal hardship into purpose-driven recruitment, placing people where they’re needed most, often in Australia’s rural and regional areas.
She opens up about rebuilding from scratch, helping migrants define their Australian value proposition, and walking with clients and candidates through some of the most emotional hiring journeys. From growing a Facebook community of 50,000 jobseekers to coaching women back into the workforce, her story is one of grit, service, and family-first leadership.
If you’ve ever felt stuck between reinvention and reality, this episode is your reminder that it’s possible to rise—and help others rise with you.
Specifically, Chaleen shares:
[04:54] Coaching older women back into the workforce
[07:13] Defining the “Australian Value Proposition”
[13:26] Helping save an aged care facility by filling critical roles
[15:35] Growing a Facebook group from 2 to 50,000
[32:14] A two-year journey to help a pastry chef migrate
[46:56] Her legacy lessons for her daughter taking over the business
Connect with Chaleen
🔗chaleenbotha.com
🔗 LinkedIn
🔗 Facebook
🔗 Instagram
Celebrating Season 2 with a Free Brand Discovery!
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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