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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#087 The Chad Standard with Chad Robinson
At 41 years old, Chad Robinson decided it was time for a career change into an industry he had never been in before.
He didn’t grow up in tech. He wasn’t trained in web design. He simply couldn’t afford a website, so he learned how to build one.
That moment of necessity changed the trajectory of his entire life.
In this episode, Chad reveals the unfiltered truth behind what it really takes to run a business in the digital age. He’s built hundreds of websites, kept even more businesses online, and mentored countless others in an industry that rarely says thank you.
He doesn’t sugarcoat. He doesn’t take shortcuts. And he believes your website says more about your business than any pitch ever will.
This conversation is about reinvention, about doing the hard things even when no one’s watching and about why the most dangerous words in business are “I’ll just do it myself.”
Specifically, Chad shares:
[04:13] How a broken ankle and a bad first website launched a whole new career
[11:04] Why loving what you do beats chasing job titles
[21:08] The 3 ways websites get built and why only one actually works
[27:52] The car analogy that makes website maintenance click for every client
[41:52] The outdated mindset that’s crippling small businesses in 2025
Mentioned in This Episode:
[14:33] Military roots and why Chad never sugarcoats the truth
[20:53] The real reason mentorship matters and how it changed his career
[38:49] Why DIY websites (even with AI) fall flat
[1:01:21] Rap jumping off a 20-storey building while terrified of heights
[1:06:00] Chad’s final advice: if you want success, do it properly from the start
About Chad Robinson:
Chad is the technical hosting and backend consultant for Design Studio Perth, overseeing website performance, security, and maintenance for a growing number of clients. Entirely self-taught, Chad believes that knowledge is power and that no shortcut is worth the cost. He’s also a proud husband, stepdad, and wildlife-loving off-roader who just happens to be scared of heights.
Connect: designstudioperth.com.au
LinkedIn: Chad Robinson
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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