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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#084 Scaling Rock Bottom with Luke Cook
What if your most painful moments weren’t setbacks, but signposts?
In this episode, I sit down with Luke Cook, founder of Cuppa.TV, former media exec, and passionate human-connector on a mission to bring meaning back to the conversations we’re not having. From burning out in the corporate world to losing everything during COVID, Luke rebuilt from the rubble, transforming pain, trauma, and failure into purpose, legacy, and lasting impact.
We explore why identity work is at the heart of leadership, how to move from people-pleasing to setting boundaries, and why your life timeline might hold the roadmap to your future self.
Whether you're at rock bottom or riding the high of success, this conversation is a masterclass in resilience, reflection, and reinvention.
Specifically, Luke shares:
[04:43] How Cuppa.tv was born after losing his business, house, and identity
[07:32] Why self-worth is the root conversation we all need to have
[10:48] His “timeline method” for reframing life’s hardest moments
[16:01] How small rituals and ‘one-next-step’ thinking saved his mental health
[30:16] Why human connection is harder, and more important, than ever
[32:25] The invisible trauma of losing his dad at 4, and the ripple effect 35 years later
[53:17] How to disarm bias and build connection through curiosity
Mentioned in this episode:
[30:29] 17.5 years of our waking life is spent on mobile devices
[47:25] Sandra Pankhurst, author of The Trauma Cleaner
[53:17] Oscar Trimboli’s Deep Listening work and quiz
About Luke Cook
Luke is a speaker, founder, and creator of Cuppa.tv; a platform designed to reignite real human connection through powerful conversations that matter. After 20+ years in media, his career took a dramatic turn when a business failure and personal loss led him to rebuild with purpose. Today, Luke brings vulnerability, storytelling, and wisdom to stages, companies, and communities across Australia and beyond.
Connect with Luke
Website: www.cuppa.tv
LinkedIn: Luke Cook
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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