.jpg)
The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#080 Taking Stock of Truths with Stephen Moore
In this episode of The Real Biz Life Chronicles, I sit down with Stephen Moore, the fierce voice behind Associated Stock Taking. From small-town Scotland to building one of Australia's most respected inventory management firms, Stephen’s story is a deeply honest exploration of what it means to build a life and business on your own terms.
This episode is not your typical business chat. It’s a raw dive into the deeper layers of entrepreneurship, family, spiritual alignment, societal structures, and personal power. Stephen opens up about everything from being bullied as a kid to standing firm in his values as a business owner and father today.
Whether you're scaling a business, questioning societal norms, or figuring out what integrity looks like in action, this one’s for you.
Specifically, Stephen shares:
[04:08] How he went from multi-level marketing to buying into Associated Stock Taking
[07:47] Why momentum matters more than manifesting
[13:47] Leaving hype-based businesses behind and rebuilding with integrity
[20:29] What loyalty and leadership really mean inside a 150-year combined team
[26:09] The one decision that saved his business during the 2008 crash
[28:15] His take on karma, integrity, and doing business without being a doormat
[33:13] Why authenticity is more powerful than any “strategy”
[1:22:03] Why speaking out is risky, but necessary
Mentioned in This Episode:
(0:18–7:46) Stephen’s entrepreneurial journey
(7:47–18:32) Stephen’s business philosophy of real-world execution vs corporate formality.
(18:33–31:01) Personal beliefs and manifestation without vision boards.
(10:02, 30:08–40:39) Critiques of traditional systems
(40:39–50:15) Trust, skepticism, and critical thinking as valuable skills in business and life.
About Stephen Moore
Stephen Moore is the owner of Associated Stock Taking. With over 15 years of experience, he’s built a business known for its integrity, human-first leadership, and real-world solutions. Known for leading quietly yet fiercely, he has created a culture where trust is the currency and loyalty is earned.
LinkedIn: Stephen Moore
Visit: associatedstocktaking.com.au
Celebrating Season 2 with a Free Brand Discov
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
TikTok
The Real Biz Life Chronicles Instagram
The Real Biz Life Chronicles Facebook
The Real Biz Life Chronicles Spotify
Book Your Free Brand Discovery
Is there a topic you’d love us to chat about?
Send us a DM on any platform above, and we’ll make it happen!