.jpg)
The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#077 Unfiltered. Unpolished. Unapologetic. The Conversation You Need To Hear.
What if the real secrets to building something legendary aren’t in the highlight reels, but in the pressure, pivots, and honest moments most people never talk about?
In this exclusive episode of The Real Biz Life Chronicles, three powerhouse business owners sit down to strip away the shiny packaging and get to the heart of what business really demands.
Paul Claessen – The business advisor who’s survived the trenches and now backs gutsy founders with strategy, support, and zero tolerance for surface-level advice.
Sophie Stott – The visionary who took over her family business and transformed it into a high-performance eComm force, without sacrificing her values.
Marcus Procopio – The commercial lawyer known for making sense of complexity and guiding business owners through high-stakes decisions with calm and clarity.
Together, they get real about:
- The difference between ego and purpose
- The hustle myth vs. sustainable growth
- Social media, leadership illusions, and what it actually takes to stay in the game
Specifically, they share:
[06:11] How ego creeps into business—and what to do about it
[10:48] The truth behind “purpose-led” narratives
[24:42] Why hustle culture is doing more harm than good
[34:42] What most people get wrong about consistency
[41:11] Redefining success (it’s not what you think)
[54:44] Leading in the trenches—not from a stage
[1:10:01] The cost of building something meaningful
[1:24:29] Each guest’s most honest piece of business advice
Mentioned in this episode:
[27:30] The compounding power of consistency
[32:08] What “overnight success” really looks like
[59:30] Leadership is 24/7—on and off the field
[1:22:28] The reality of risk, family, and sacrifice
About the Guests:
Paul, Sophie, and Marcus bring over 60 years of combined business experience across strategy, logistics, law, and leadership. They’re operators who’ve lived the wins, the losses, and everything in between—and they’re here to tell the truth about all of it.
Connect with: Paul Claessen | Sophie Stott | Marcus Procopio
🎉 Celebrating Season 2 with a Free Brand Discovery!
Claim yours:
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
TikTok
The Real Biz Life Chronicles Instagram
The Real Biz Life Chronicles Facebook
The Real Biz Life Chronicles Spotify
Book Your Free Brand Discovery
Is there a topic you’d love us to chat about?
Send us a DM on any platform above, and we’ll make it happen!