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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#074 Human-First Approach to IT with Phil Aldridge
What if business success had less to do with profits and more to do with people?
In this episode of The Real Biz Life Chronicles, we sit down with Phil Aldridge, a seasoned entrepreneur who spent over three decades navigating the fast lane of Hong Kong before relocating to Perth and continuing his mission to serve, connect, and protect.
Having built and exited a multinational IT services company with offices in Hong Kong and Singapore, Phil now leads Fuse Technology WA, supporting professional services firms across Australia, the UK, and Canada with cybersecurity solutions grounded in trust and care.
From fundraising climbs up Mount Kilimanjaro to mentoring business leaders and building systems that protect people (not just data), Phil’s story reminds us that if you choose to help others above all else, success will meet you along your path.
Specifically, Phil shares:
[05:00] How three decades in Asia shaped his worldview
[09:00] Why generosity, not profit, became his greatest asset
[13:50] How mismatched shoelaces opened powerful doors
[19:17] Three life lessons he hopes to pass on to his children
[23:30] Why “done” is better than perfect in business
[28:00] A family crisis that reframed the mindset
[30:18] Letting go as a leadership skill
[37:46] What success really means now
[54:29] The cybersecurity threat too many businesses ignore
Mentioned in This Episode:
[11:08] Ron Gibson and the ripple effect of real mentorship
[25:06] Public speaking as a trust-building tool
[41:19] The moment that transformed how he leads
[50:51] Why going beyond the contract creates loyalty
[56:22] Building systems that protect people from people
About Phil Aldridge:
WA Director of Fuse Technology and former founder of a multinational IT company, Phil, leads with heart, humility, and a belief that real success is always human first.
Connect: fusetechnology.com
Follow on LinkedIn: www.linkedin.com/in/philaldridge
Celebrating Season 2 with a Free Brand Discovery! Claim yours: designstudioperth.com.au/brand-discovery
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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