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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#070 The Adventure Analyst: Jeff Robson
What if you could build a thriving analytics business, climb rock faces, write a book, and still give back—all while living life on your terms?
Meet Jeff Robson—founder of Access Analytic, business analyst, adventurer, and author of The Travelling Trainer. Jeff lives a life of curiosity, courage, and contribution from boardrooms to mountain peaks.
In this episode of The Real Biz Life Chronicles, Jeff joins Tracy Fryer to talk data, decisions, and doing good.
Jeff shares:
- (10:31) The moment he decided to start his business
- (20:23) What inspired The Travelling Trainer
- (26:07) His approach to giving back
- (39:00) The #1 data mistake most businesses make
- (42:44) How AI is changing decision-making
- (44:46) His biggest challenge as a business owner
- (49:12) The power of branding—even for data-driven teams
Mentioned in This Episode:
- Access Analytic
(1:21) Helping CFOs turn messy data into clear insight - Egypt Equine Aid (EIA)
(29:18) Supporting animals and communities in Cairo - CFO Access
(36:03) Peer group for CFOs to share and connect - Quorum Small Business Network
(35:25) Building stronger professional communities - The Travelling Trainer
(20:23) A guide to working and exploring the world
About Jeff:
Jeff Robson is the founder of Access Analytic, where he helps CFOs and finance teams unlock insights through Excel and Power BI. With 25 years in business, Jeff is also a board member, mentor, and global adventurer.
Connect with Jeff:
- Website: accessanalytic.com.au
- Book: travellingtrainerlife.com
- LinkedIn: Jeff Robson
To celebrate the launch of Season 2, we’re offering a Free Brand Discovery session!
Book yours here: designstudioperth.com.au/brand-discovery
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
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Book Your Free Brand Discovery
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