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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#069 Navigating the Grey in Business with Pasquale Princi
From selling continental rolls in high school to leading an international financial firm, Pasquale Princi’s journey is anything but conventional. As Managing Partner at SEER Financial Group and host of It’s All About The Grey, Pasquale challenges business owners to lean into uncertainty, think bigger, and reframe their tax, growth, and leadership approach.
In this episode, he shares lessons from family business, embracing discomfort, and why the biggest wins often come from the grey areas of business.
Pasquale Shares:
- Why the real value in business lies in the grey
- How legacy shaped his leadership style
- The tax mistakes most business owners make
- Why international growth starts with mindset
- His biggest personal development shifts
- What it really takes to lead with impact
Mentioned in This Episode:
- Continental roll hustle – [0:04:00]
- Lessons from the family butchery – [0:08:30]
- Accounting as strategy – [0:11:40]
- The power of self-reflection – [0:18:20]
- You can be content, not satisfied – [0:22:00]
- Personal brand + legacy – [0:24:10]
- Tax traps to avoid – [0:31:50]
- Global mindset for Aussie founders – [0:36:30]
- His daily routine – [0:42:00]
- Leadership mindset shift – [0:46:10]
- Dream guest: Elon Musk – [0:49:30]
- Advice to younger self – [0:50:30]
- Focus on outcomes, not fear – [0:51:40]
About Pasquale Princi
Pasquale is Managing Partner at SEER Financial Group and host of It’s All About The Grey. He became partner at 23 and now leads expansion across Asia and Europe. Known for his sharp insight, grounded approach, and legacy-focused mindset, he’s passionate about helping business owners make confident, strategic decisions.
Connect with Pasquale:
🔗 seerfg.au
🔗 @itsallaboutthegrey | @seerfinancialgroup
🔗 LinkedIn
We're offering a Free Brand Discovery to celebrate the launch of Season 2!
https://designstudioperth.com.au/brand-discovery/
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
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