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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#063 Beyond the Horizon with Jason Seel
The digital landscape is rapidly evolving, and Jason Seel, Director of Horizon Digital, shares insights on how businesses can remain competitive.
From AI advancements to navigating the complexities of business growth, Jason Seel has been at the forefront of digital transformation. As the Director of Horizon Digital, one of Perth’s leading software development firms, Jason brings a wealth of experience in leveraging technology for strategic advantage. But beyond the tech, he understands the mental resilience it takes to run a business, handle failures, and manage the pressures of leadership. In this episode, he shares valuable insights into the realities of entrepreneurship, digital innovation, and what it truly takes to build a successful company in today’s market.
Specifically, Jason shares:
- The risks and rewards of leaving a secure job to build a business from the ground up.
- The reality of entrepreneurship—why uncertainty is part of the journey.
- How businesses can leverage AI and technology to stay ahead.
- The biggest challenges in managing teams, clients, and business growth.
- How to handle failures and difficult business decisions with confidence.
- Why leadership is about balancing strategy, people, and adaptability.
Mentioned in This Episode:
- The importance of being comfortable with uncertainty in business.
- How Jason transitioned from government work to entrepreneurship.
- Lessons learned from merging businesses and navigating growth challenges.
- The role of leadership in business resilience and adaptation.
- Strategies for staying ahead in a fast-changing digital world.
- The mental and emotional toll of running a business and how to manage it.
About Jason: Jason Seel is the Director of Horizon Digital, a software development firm that helps businesses turn technology into a competitive advantage. With a background in AI, data, and product development, Jason has built a career around innovation, problem-solving, and strategic business leadership. His philosophy? Success is about calculated risks, adaptability, and leading with integrity.
Connect with Jason:
- Learn more about Horizon Digital: Horizon Digital
- Connect with Jason on LinkedIn: Jason Seel
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
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