The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#045 No More People-Pleasing with Dr Katherine Iscoe
In this powerful conversation with Dr Katherine Iscoe, she opens up about the struggles hidden behind her success, including self-criticism, depression, and the pursuit of external validation. In this episode, Dr Katherine challenges us to ditch people-pleasing and embrace self-respect as the key to fearless leadership.
Dr Katherine Iscoe is a female motivational speaker who challenges leaders to take bigger risks by letting go of imaginary judgement and criticism. She is also a board member, a former tech CEO of a dually-listed public company, author, multiple scholarship winner, and summa cum laude graduate.
While she is proud of these achievements, she considers them perfect examples of the masks we all wear. Because the reality is these accomplishments hid 24-7 self-hate, a debilitating eating disorder, severe depression, and suicidal thoughts. She discovered that as a high-achiever, external validation and praise, not inner motivation fuelled her pursuits. And as a people pleaser, she couldn’t be a true leader when her main goal was trying to be everyone’s best friend.
For these reasons she believes self-respect, more so than confidence, is the missing ingredient that truly helps leaders fear less and never settle for mediocre so they can do those scary things that truly propel careers forward, without worrying about looking ‘stupid’ if we fail or mess up. Her keynotes share the Seven Non-Negotiables of Self-Respect - achievable, daily and ‘ick-free’ practices that help any leader drop their act so they can make a bigger impact within your organisation.
Alongside her professional escapades, Dr Katherine is a dog-obsessed, murder-documentary loving nerd, who uses sewing as therapy and shoes as her healthy addiction.
Connect with Dr Katherine on LinkedIn:
https://www.linkedin.com/in/drkatherineiscoe/
Follow Dr Katherine on Instagram:
https://www.instagram.com/drkatherineiscoe/
For more info, head to Dr Katherine Iscoe’s website:
https://www.drkatherine.com
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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