The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#037 Revving Up Your SEO with Scott Shorter
Get ready to supercharge your brand's online presence and rev up your growth -SEO expert and car enthusiast Scott Shorter, dives deep into the crucial role SEO plays in driving your business forward. Sharing actionable strategies and insider tips, Scott reveals how mastering search engine optimisation can be the game-changer your brand’s needs. From decoding algorithms to practical advice that puts your business in the fast lane, he emphasizes why a strong SEO strategy is essential for staying ahead. Plus, Scott’s passion for business and building cars makes this high-octane conversation both insightful and inspiring.
Scott Shorter an SEO specialist with 20 years of SEO experience. Scott has assisted many national brands such as Wilson security, HealthEngine and Tyre Sales to make substantial gains with SEO. His SEO agency ranks at the top of Google for converted keywords such as "SEO Perth" and "Best SEO Perth". A recognized industry expert, Scott has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University.
Connect with Scott on LinkedIn:
https://www.linkedin.com/in/scottvshorter/
For more info, head to the Scott Shorter website:
https://www.scottshorter.com.au
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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