The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#033 Grow With Distinction, A chat with Tracy Fryer
In celebration of Design Studio Perth’s 4th birthday and 6 months of The Real Biz Life Chronicles, Tracy was a guest on her podcast. In this episode, she dive into the key lessons she’s learned along the way, the challenges she’s overcome, and the successes they’ve achieved...
With a wealth of creative experience, Tracy is unwavering in her mission to produce distinctive brands and to empower business owners to enjoy greater success. Her business mindset partnered with her creative flair makes her the ideal leader to an expert team of Creatives.
Armed with a Bachelor of Visual Arts, a Diploma in Graphic Design, and years of proven success, Tracy has built Design Studio Perth into a formidable force in the branding and design industry. And it’s only up from here! Tracy is a firm believer in BHAGs (Big Hairy Audacious Goals) and her vision for Design Studio Perth involves kicking average to the curb by creating 365 distinctive brands per year.
The Real Biz Life Chronicles Podcast was established to showcase the realities of being a Business Owner. Tracy interviews authentic Business Owners, who share exactly what it takes to grow with distinction and show mediocrity the middle finger. The podcast tunes in to real, authentic conversations - the ones you need to hear.
Outside of the office, Tracy enjoys travelling, spending time with family and her beloved Chihuahuas. Her creative ambition also resulted in the launch of Trace Designs Bespoke where Tracy crafts unique jewellery for an incredible range of clients.
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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