The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#025 Brand Messaging - The Power of Words, with Chelsea Watson & Sian Lindeque
Chelsea and Sian, Design Studio Perth’s brand copywriters, dive into the ins and outs of brand messaging. They break down why it's so important to really know your audience and how creating an ideal client can help shape your brand strategy. Keeping your tone, style, and message consistent across all platforms is key to making your brand recognizable.
Motivated by her distinct passion to help business owners articulate their vision correctly, Chelsea Watson pivoted from being a copywriting generalist and focused her energy on becoming the Brand Specialist and Copywriter that she is today.
Sian Lindeque, a wordsmith, operates across industries, providing words for those who are at a loss for them. Sian has helped global businesses construct their messaging in an effective way that resonates with their ideal client using compelling storytelling.
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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