The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#017 How Niching & Rebranding Impacts Your Business with Cameron Rule
Cam shares his journey of self-discovery and business evolution after a decade of operation. He discusses the impact of discovering his niche in the IT space, and the process completely rebranding his business, to better align with is passion and expertise. Which resulted in their sales doubling! Cam reflects on the lessons learned throughout his entrepreneurial journey and the importance of adapting to market and customer needs.
Cam has seen how IT can be more than just a drain on resources but can actually provide a return on investment for businesses. Since watching his architect dad's designs come to life in front of his eyes, Cam has taken a keen interest in the building industry.
Cam - the true IT Downtime Assassin - has been in the IT industry since 2002 but has taken a special interest in construction businesses. He's seen and done it all when it comes to the Construction IT game. He has helped some of the biggest players nation-wide to not only solve issues, but forward-plan so that there is less downtime in the business. He is a highly qualified professional (B Sc Computer Science & Psych, Diploma of Modern languages, Microsoft Certified Professional, Commvault Certified Admin), but his best qualification is that he puts his heart and soul into what he does.
Cam now helps construction businesses to improve their workflow through technology and find the right IT support partner for their needs using his Intensive.
Connect with Cameron on LinkedIn:
https://www.linkedin.com/in/cameron-rule-17056750/
Head to The Downtime Assassin website:
https://downtimeassassin.com.au
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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