The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#008 The Drive to Thrive with Kelly Crossley
In this episode, Kelly shares her insights on family, business, and the utmost significance of living by your values. I have so much respect for this passionate, powerhouse of a business owner! A conversation you won’t want to miss!
Kelly Crossley's passion for the freight forwarding industry cannot be disputed. In a transactional industry, Kelly's exemplary approach to customer service has enabled her to steer Transitainer WA to unprecedented growth during the global pandemic.
Highly skilled in negotiation and operations management, Kelly has led her committed team through the most challenging period in the history of the industry. Her resolve and focus on delivering the best outcomes for her clients, has propelled Transitainer WA into the top echelons of freight forwarders in Western Australia.
A fully licenced customs broker, an accredited Australian Trusted Trader, industry leader, and mother of two with a love for keeping fit and healthy, Kelly enjoys balancing the demands of running a thriving business with the rigours of daily life.
Connect with Kelly on LinkedIn:
https://www.linkedin.com/in/kelly-crossley-9351604a/
For more info, head to the Transitainer website:
https://transitainerwa.com.au
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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